Sentinel Blog

M7.1 earthquake, off the east coast of the North Island.  Friday, March 5 2021 at 02:27 am

A milestone reminder of the importance of having a plan

Natural disasters – like earthquakes, floods or pandemics – can have massive, sometimes disastrous, impacts on businesses. For example, when the 2010 and 2011 earthquakes struck Canterbury, we weren't as ready as we should have been, and the impact was devastating. It begs the question: if the use of data and technology had been more widespread at the time, would it have lessened that impact?

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It may come as somewhat of a surprise, but what we've learned here at Sentinel is that since the September 2010 and February 2011 earthquakes, Kiwi businesses and organisations are still not as prepared for them as they should be. This is true even of Canterbury businesses, who've been through significant seismic events.

New Zealand has a very shaky history. The last decade has seen significant seismic activity, ranging from barely noticeable to highly destructive. And the science tells us that it will continue on this way - meaning that everyone, from individuals to business owners to managers of large infrastructure, needs to be ready for future events.

New Zealand – and specifically the Canterbury region - has become one of the most seismically active developed countries in the world. Since 2010, we've experienced many quakes ranging from barely felt to significantly destructive. Compared to other earthquake-prone areas of the world, this gives us relevant, recent experience that others don’t.

Many businesses look to the wrong data to make key decisions about their people and buildings in the immediate aftermath of an event.  

The Alpine Fault. Its next earthquake is overdue, making it quite possible that most Kiwis alive today will see it rupture in a magnitude-8 earthquake, leading scientists say. When it does, the entire South Island will be affected on some level; roads and railways broken or blocked, rivers dammed or diverted, many buildings damaged to some degree. Some towns will be cut off completely, possibly for months. And it’s not just the “big one” itself – there will be an entire sequence of multiple magnitude 7, 6 and 5 quakes rippling up and down the island for years afterward.